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Are Evangelical Films Destined to Leave Secular Audiences Behind?
…e success either. The opening weekend saw sales of more than $6 million in tickets. That’s the kind of number that will inspire others to try and figure out the formula for the faith-and-family blockbuster. Yet, with the cost of the film reportedly exceeding $30 million, it’s an open question whether or not the Left Behind reboot will get a second installment. The marketing problem of evangelical movies is still, stubbornly, a problem. The general…
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