Andrea Jain

Yoga Guru or CEO? Saving the Brand When Scandal Strikes

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The accusations facing Anusara yoga founder John Friend include suggestions that he heads a Wiccan coven in which he has sex with female members; that he’s had several sexual relationships with married Anusara employees and teachers; that he violated federal regulations regarding employee benefits by suddenly freezing Anusara, Inc.’s pension fund; and finally, that Friend put his employees at legal risk by arranging for them to accept packages of marijuana for his personal use.

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No, I Don’t Owe My Yoga Mat to Vivekananda

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A recent NYT op-ed insists that it was Vivekananda who introduced yoga into the American “national conversation.” But that claim is flat-out wrong. I’m not suggesting that we ignore Vivekananda’s proven significance in the history and development of modern yoga, but the story is much more complex than what Bardach implies. She seems to suggest, after all, that it’s as simple as: Vivekananda introduced yoga to the West, “great minds” loved him, yoga was eventually co-opted by New Age baby-boomers, and it all went downhill from there.

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