belief

Where Do “Sacred” Values Live in the Brain?

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For the research subjects’ sacred values, the ones they wouldn’t give up on for any amount of money (they could ‘auction off their value’ for up to $100), what lit up in the brain were areas known to be involved in right-wrong decisions, not in cost-benefit/utilitarian parts of the brain. That is, we naturally go to right-wrong thinking in making sacred value decisions.

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