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…among them, the corporation seeks to refurbish its tarnished image and to reacquaint the public with the company’s extensive product line of health and beauty items, home care products, jewelry, and water purifiers. “We thought, well, if we’re going to build a brand, build the brand that everybody knows already,” Alticor president and co-CEO Doug DeVos said in an interview with the AP. “It’s going to be much more successful and cost a lot less and…