The Progress of Christ in Commercial America: A Review of Chris Lehmann’s The Money Cult
…o reap huge profits without having to work themselves. He presents readers with a tableau of characters whom we will forever see in a new light, such as the department store magnate John Wanamaker, a marketing genius who also believed passionately that born-again Christians would transform society, and the aforementioned Bruce Barton, who likewise carried forward a touch of Social Gospel idealism despite his reconfiguration of Jesus to suit the ta…
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