Keeping the “Southern” in Southern Baptist Convention
…do that.” But it is precisely in “theology, morality, and ethics” that the official name—Southern Baptist Convention—matches the key role of the SBC in guiding the white South on its long transformation from the era of segregation, through the turmoil of the civil rights struggle, and into the era of Baptist Republicanism. Not a Good Brand? The SBC has considered name changes in years past, apparently dating back (at least) to 2004, when the name…
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