More Than Big Hair and Money: Jim, Tammy Faye and the Media “Holy Wars” of the 80s
…anted to know was how PTL’s rise and fall were connected. How does deep religious devotion become so entwined with money, sex, and celebrity on a Hollywood scale? A short synopsis might help: Jim and Tammy started the PTL network with half a dozen employees in a former furniture store in 1974. By 1986 PTL had annual revenues of $129 million, 2500 employees, a 2300-acre theme park, Heritage USA, and a private satellite network that reached into fou…
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