Repurposing the Gospel Aura: Eminem’s Chrysler Ad Borrows Some Spirit
…here the brothers grew up. When he has this revelatory insight, Jake isn’t listening to a barbershop quartet or the Mormon Tabernacle choir or the Ray Conniff Singers. He is standing dumbfounded and awestruck in the presence of the Triple Rock Baptist Church Choir, backing the Rev. Cleophus James (James Brown), singing the gospel standard “The Old Landmark.” For this scene to work, even or especially as musical comedy (and it does, despite driftin…
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