More Than Big Hair and Money: Jim, Tammy Faye and the Media “Holy Wars” of the 80s
…hard to forget Tammy’s makeup streaming down her face as she cried or the way the Bakkers flaunted their wealth. Bakker raised about $158 million between 1984 and 1987 from his “lifetime partners,” but still managed to leave the ministry teetering on the edge of bankruptcy when the scandal broke. But there was more to it than just big hair and money. Before PTL could become a front-page scandal it had to have an outsized presence in American cult…
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