How a Pioneer of Branding Invented Christian Fundamentalism
…y started to understand his relationship with God using the things he knew best, which was his life in business—in sales, specifically. When Moody decided to become a full-time revivalist—without any sort of theological training, mind you—he was God’s salesman, inviting his listeners to enter into a personal relationship with God. He started to conceptualize the authentic believer in terms of being a good Christian worker. What mattered wasn’t wha…
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