Trump’s Bibles and Sneakers Campaigns Tell an Old Story About the Role of Race in Christian Nationalism
…not the intended audience for Trump’s Bible. Instead, when Trump sought to promote his latest wares, he didn’t approach Black American voters like some “low-rent televangelist,” as he had with the GBUSA, but rather as the neighborhood sneaker vendor. Unlike the GBUSA website, The Never Surrender High-Top Sneaker site doesn’t make grand claims about patriotism and values. Moreover, there’s no formal advertising campaign, and the site is much less p…
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