Repurposing the Gospel Aura: Eminem’s Chrysler Ad Borrows Some Spirit
…expressive traditions—the work songs, field hollers, ring shout, and other Africanisms—that were encoded into slavery and the religious practices of slaves in the Americas from the very beginning. Much of what is considered stylistically distinctive about black gospel today derives at some level from its links to the history of oppression and overcoming that has long defined the African American experience. There is a certain world-historical grav…
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