Nike’s Token Equality: New Campaign Masks the Truth About Workers’ Rights
…bbing (and controversial) video. These ads are inspirational—unless you believe that the factory workers making Nike sneakers, who are largely female and people of color, should actually be treated as equals! Almost twenty years ago, in a powerful essay called “Token Equality,” leading scholar of race and class Adolph Reed Jr. lampooned the efforts of companies such as Nike to “project corporate images that advance, sometimes even provocatively, a…
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