His Holiness, Inc.: The Dalai Lama as a Spiritual Mega-Brand
…ed to enlighten alumni, students, faculty, and others from the surrounding business community in the sold-out auditorium on the ways in which practices of compassion can enrich—spiritually and materially—the lives of business people. Thus, CCARE director James Doty began his introduction of His Holiness by noting the financial consequences of the fast-paced, stress-filled, competitive lifestyles that characterize the entrepreneurial high tech indu…
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