Rebranding the Mormons
…oo is a major issue around the globe. How’s it working? Salon calls the campaign and its accompanying television adverts (running in Baton Rouge, Colorado City, Jacksonville, Pittsburgh, Rochester, Oklahoma City, St. Louis, Tucson, and Minneapolis) “weird,” while suggesting that the ad campaign is actually a strategy to pave the way for Mitt Romney’s 2012 run. Unlikely. (And anyone who thinks Mormons are placing all their eggs in Mitt Romney’s bas…
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