Behind the Inclusive-Sounding Ads of this $100 Million PR-Blitz-for-Jesus it’s the Same Old Conservative Christian Fantasy
…tal plane—and who is, despite the release of yet another major documentary last year, almost certainly bigger than the Beatles. Despite all that, some conservative Christians are apparently one-hundred million dollars worth of concerned that the enduringly popular Mr. of Nazareth just isn’t doing it for some of the kids these days. Hence, the rebrand to make the ostensible son of God ‘cool’ and ‘relatable.’ The “He Gets Us” campaign is a project o…
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