Why “Family Values” Defined Conservative Christianity (and Why “Religious Liberty” Has Replaced it)
…r rationales to sustain enrollment. The school found a winning strategy in promoting family values. LCA portrayed its mission as supporting Christian families and promised to shape young men and women who knew their place. A 1975 promotional brochure for the school advertised, “we have no hippies” and “you can tell our boys from our girls without a medical examination.” The relative lack of explicit racial rhetoric in the family values movement wo…
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