There’s No Business Like the Bible Business: 200 Years of the ABS
…s, which did the actual distributing of the sacred texts. The ABS produced cheap, text-only Bibles, sold at cost and distributed through “branch societies,” and thus undercut competitors. If you wanted notes, commentary, or maps, you would have to look elsewhere; the ABS focused on sola scriptura, with the faith that the words alone, guided by the Holy Spirit, would effect transformations in the lives of individuals. If there’s one thing that Amer…
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