Will Internet Kill Mormonism Too? Or Just Missionaries?
…missionaries convert, on average, six people during their 18- to 24-month service, the online apostles in Provo have averaged around 30 converts per missionary per year, says [BYU Professor Gideon] Burton. And these people stick around. Ninety-five percent of the Internet converts have kept active, a retention rate more than triple the norm…. The idea that a “self-selected cohort curious enough to reach out directly” yields better teaching contac…
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