What’s in a Name? Religious Nones and the American Religious Landscape
…publicly proclaim their disbelief. These reactions to the increase in the number of people classified as “religious Nones” represent an assumption based on a market approach of religion and an understanding of religion as a binary reality. Just like any other business, success in the religious marketplace is the goal, and it is measured by the number of people who identify with your particular brand of religion (or irreligion as the case may be)….
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