Lying About Our Religion, And Other Problems With Polling
…rn between 1982 and 2000 would be one single unit, the millennials? Why not 1992-2010, or 1985-2005, or some other range? The term gets thrown around so much, and by such reputable institutions, that you can forget that it was invented in 1991 by a pair of marketing consultants, whose methods were, at best, sketchy. The persistence of these categories shouldn’t surprise anyone. Generalizations are appealing. They make good copy for journalists. “P…
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