SoulCycle Looks to Sell its Soul
…on has been described as a church, a cult, and, more cholerically, as “the most mindless version of being ‘spiritual but not religious.’” And second, SoulCycle has made money. A lot of money. This tends to happen when you charge people more than $30 for a single spin class, and still manage to sell out 60-person sessions. The spiritual and the financial can coexist, of course, and SoulCycle will be testing its model even more in the coming months….
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