His Holiness, Inc.: The Dalai Lama as a Spiritual Mega-Brand
…ance made it easily through the robust security screening. “He’s kind of a rock star,” Kraus said. “I’m really fortunate to get to see someone like this at my own school.” As for his early take on Buddhist teachings and business, Krause was confident that, “having the Dalai Lama talk about being ethical and compassion will be important to my future” in some as yet unspecified way. Somewhat lost in all of this, of course, is the idea that “compassi…
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