To Serve God and Wal-Mart: The Making of Christian Free Enterprise
…gment” of the nation. By the twentieth century, these yeomen-farmers had a new enemy: national chains. Viewed as foreign interlopers, the chains threatened to take local resources and local capital out of the Ozarks and put them into the pockets of Northern fat cats. In response, farmers and small businessmen began experimenting with new retail models: stores that were locally owned and financed, free of unions, and structured as cooperatives. It…
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