Hopping on the Meditation Brandwagon: “Heartfulness” Makes Landfall in Los Angeles
…rst. The conference and the materials were free, and there’s nary a dollar sign to be seen for any of their heartfulness services on the website. But for the organization to have the reach and global real estate it apparently possesses, there is certainly a point at which revenue (donation!) is extracted. That combined with the nebulous promise of transformation (if only you connect with a Los Angeles-based trainer!) earned a side-eye or five from…
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