Put Your Money Where Your Mind Is: A For-Profit Meditation Studio Opens in New York
…ion centers would be able to match. For yoga practitioners, the story here might sound familiar. A spiritual practice, fresh from the exotic Orient, becomes popular among American elites, and adapts itself to the world of for-profit fitness instruction. You might say that MNDFL is aiming to yogify mindfulness-oriented meditation. Yes, it’s the mind you’re stretching, not the muscles. But in both cases, a ritual practice has been repackaged as a se…
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