SoulCycle Looks to Sell its Soul
…ized family—albeit one with a healthy profit margin. Accordingly, it’s not cheap. A package of 50 classes in the Hamptons (which includes early class signups) runs for $4,000. New York magazine interviewed one New York City rider who, by the magazine’s estimate, was spending more than $21,000 on SoulCycle each year. A single class, sans early sign-up perks, costs nearly as much as a month-long membership at my local YMCA. Meanwhile, back on SoulCy…
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