Hopping on the Meditation Brandwagon: “Heartfulness” Makes Landfall in Los Angeles
…tion that dates, according to a brief history, to the late 19th century in India. Capitalizing on the moment “mindfulness” is having, “heartfulness” seems designed to fit easily onto the menu of Western spiritual aspiration. Moreover, a post from the Heartfulness Facebook page seems to base heartfulness’ worth in its potential value to capitalism, boasting statistics of increased productivity and decreased absenteeism when workers at a Detroit fir…
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