Put Your Money Where Your Mind Is: A For-Profit Meditation Studio Opens in New York
…icitly modeled on SoulCycle. The aesthetic is very similar. The language (“book a cushion”) resembles SoulCycle’s (“book a bike”). So does the layout of MNDFL’s online registration portal. Both SoulCycle and MNDFL project a happy-healthy-community vibe, merging the accept-all-comers language of a millennial church with the prices of an upscale nail salon. And the origin story is basically the same: two people with complementary expertise get toget…
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