SoulCycle Looks to Sell its Soul
…sses in the Hamptons (which includes early class signups) runs for $4,000. New York magazine interviewed one New York City rider who, by the magazine’s estimate, was spending more than $21,000 on SoulCycle each year. A single class, sans early sign-up perks, costs nearly as much as a month-long membership at my local YMCA. Meanwhile, back on SoulCycle’s website, instructors describe their work in frankly spiritual language. Here’s the lightly cond…
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