SoulCycle Looks to Sell its Soul
…nd while all sorts of class dynamics can shape denominational membership, extraordinarily few spiritual communities place a fixed cost barrier to entry. SoulCycle isn’t a church. But it certainly wants to look like a happy universalistic spiritualized family—albeit one with a healthy profit margin. Accordingly, it’s not cheap. A package of 50 classes in the Hamptons (which includes early class signups) runs for $4,000. New York magazine interviewe…
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