Repurposing the Gospel Aura: Eminem’s Chrysler Ad Borrows Some Spirit
…um, Amazing Grace. Recorded with the Rev. James Cleveland and the Southern California Community Choir at the New Temple Missionary Baptist Church in Los Angeles, the album remains Franklin’s most popular. And as Franklin and other artists from this era went out of their way to foreground their musical roots after achieving enormous secular fame and success, the black gospel choir became synonymous in the mainstream American imagination with the so…
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