How a Pioneer of Branding Invented Christian Fundamentalism
…versial at the time, though today that’s just how things are done. Quakers sell oatmeal and friendly animated lizards sell us car insurance. One of the key arguments in the book is that he is using similar strategies in religion as well. As president of Moody Bible Institute, Crowell pioneered the techniques of creating trust in a pure religious product, packaging and trademarking, as it were, old-time religion. How is the story of American capita…
Read More