It’s Marketin’ Time!
…t is hard to imagine a potential convert needing a metaphor to be laid on this thick. That’s not to say that everything Jesus Didn’t Tap makes is as over-the-top. One of the more moving images can be seen on its How Do You Train? T-shirt. The rhetorical question is accompanied by the image of Jesus carrying the cross—on his way to Golgotha, no doubt. Frank tells me a joke he hears often: “Jesus didn’t tap… because he couldn’t.” I get it. Jesus’s a…
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