Repurposing the Gospel Aura: Eminem’s Chrysler Ad Borrows Some Spirit
…d perhaps unsurprisingly, Anglo-American pop culture has been drawn to the use of black gospel choirs as a means of accessing the vast cultural capital associated with this music. When a black gospel choir willingly participates in mainstream American music or mass-market advertising or Hollywood films, the music shrouds everyone and everything around it in the warm glow of the gospel aura, but without explicitly dredging up America’s sordid histo…
Read More