What’s in a Name? Religious Nones and the American Religious Landscape
…uccess in the religious marketplace is the goal, and it is measured by the number of people who identify with your particular brand of religion (or irreligion as the case may be). Further, individuals are thought of as either being religious (or spiritual) or not; there are no other options. Thus the basic gist of the majority of writing and hand-wringing about the “rise of the Nones” is that secularism is on the rise, and religion and spiritualit…
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