What’s the Problem With a Good Placebo?
…ntly also acupuncture, work regardless of your belief system—but they work better if you believe in them. Double-Blind The history of medicine up until the last century was essentially the history of the placebo effect. Double-blind, randomized control trials are now the gold standard in medical research and have only been widely used for the last fifty-odd years. It is a research protocol that works especially well for pharmaceutical products whe…
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