His Holiness, Inc.: The Dalai Lama as a Spiritual Mega-Brand
…e devotees, HHDL—if I may—is nothing less than a late modern spiritual mega-brand. Given this, we might not be surprised that his visit on Monday to Santa Clara University, in the heart of Silicon Valley—land of high octane wheeling, dealing, wealth-making, and, it seems to turn out, existential woe—would focus on “Business, Ethics, and Compassion.” Sponsored by the Markkula Center for Applied Ethics* and the Center for Compassion and Altruism Res…
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