Fake, Evil, Spiritual, Commodified; What’s the Truth About Popular Yoga?
…eption is that yoga is a mere commodity of global market capitalism or, at best, “spiritual, not religious.” On the one hand, many outsiders to popularized yoga profoundly trivialize it by reducing it to mere commodities and impotent borrowings from or “rebrandings” of traditional, authentic religious products. On the other hand, many insiders frequently avoid categorizing yoga as religion, preferring to call it spiritual or to invoke other non-ex…
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