His Holiness, Inc.: The Dalai Lama as a Spiritual Mega-Brand
…. To wit: a housecleaning staff member (“they’re now called ‘environmental services,’” Dean explained) eased the burden of a woman recovering from cancer-related surgery by sharing her own story of recovery from the disease. See: there ya go! Bam! Compassion! So, okay, in terms of deeply meaningful content, well, there didn’t seem to be much there, there, which left many in the media struggling for an angle. Likewise, Riley McShane, an SCU freshma…
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