To Serve God and Wal-Mart: The Making of Christian Free Enterprise
…nting with new retail models: stores that were locally owned and financed, free of unions, and structured as cooperatives. It was in this hothouse of native chauvinism and economic localism that Wal-Mart was nurtured. Sam Walton, the company’s founder, was able to build on regional economic models, populist sensibilities, and social realities when, in 1962, he opened his first Wal-Mart store in Rogers, Arkansas. Walton was smart, but he also was l…
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