More Than Big Hair and Money: Jim, Tammy Faye and the Media “Holy Wars” of the 80s
…ical Empire? I was fascinated by how fast PTL grew and how quickly it fell apart. What I really wanted to know was how PTL’s rise and fall were connected. How does deep religious devotion become so entwined with money, sex, and celebrity on a Hollywood scale? A short synopsis might help: Jim and Tammy started the PTL network with half a dozen employees in a former furniture store in 1974. By 1986 PTL had annual revenues of $129 million, 2500 emplo…
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