Scientology: All-American or Aging Hoax?
…tment. A treatment that became a religion. But did Hubbard believe his own spiritual claims? Reitman strongly suggests that in changing Dianetics into the Church of Scientology, Hubbard had mercenary motivations. She places the early church in the context of the growth of the franchising model of the 1950s, noting its corporate-inspired focus on control, uniformity, and efficiency. Like a McDonald’s, individual churches, or “orgs,” bought their pr…
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