Where Polls and Surveys Fall Short: A Conversation with Robert Wuthnow on “Inventing American Religion”
…s pretty much it. Evangelical leaders themselves didn’t believe the Gallup numbers were right, and [they thought that] the best way to combat those Gallup numbers was to ask Gallup to do another survey. And so in 1978, Christianity Today, a leading periodical for evangelicals, paid Gallup to do a big survey and in addition to just asking the born-again question, they asked questions about belief in the Bible, belief in Jesus, and intent on convert…
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