Repurposing the Gospel Aura: Eminem’s Chrysler Ad Borrows Some Spirit
…vanizing role that mass singings of “We Shall Overcome” and other reworked spirituals played in the public struggle for Civil Rights redefined black gospel music in the popular imagination as not simply the sacred song of black churches but the soundtrack for democracy’s slow but steady march toward greater freedom and equality in the modern era. In the process, black gospel was effectively nationalized as an American cultural resource. Many stars…
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