LDS Church Asserts Trademark of “Mormon”
…sed to promote professional endeavors. In the 1930s, ‘40s and ‘50s, a race car driver from Utah named Ab Jenkins set records for speed racing in vehicles he called the “Mormon Meteor.” No one suggested that he was claiming that his car was endorsed by the LDS establishment. Finally, officially registered trademarks can and do become so genericised that the original holder loses the right to control use of the name, as has happened to brands from a…
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