SoulCycle Looks to Sell its Soul
…wo things really, really well. First of all, it has turned the stationary biking class—a.k.a. spinning—into a fashionable, upper-crust, New-Agey-communal experience. SoulCycle classes involve candles, loud music, in-sync cycling, and exhortative therapy-speak from instructors, many of whom sideline as models. The spiritual dimensions are sometimes explicit—note the “Soul” and the dharmachakra-esque logo. The phenomenon has been described as a chur…
Read More