SoulCycle Looks to Sell its Soul
…orms of penance helped inspire the Reformation in Europe. The landscape of American religion is often conceived of as a market in which churches and denominations compete for worshippers. Sales tactics influence evangelists, and companies use religion to push political agendas. Nevertheless, there’s an anti-commercial texture to spiritual life, even in the United States. Mosques, churches, synagogues, and temples are nonprofits. Even Joel Osteen’s…
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