How a Pioneer of Branding Invented Christian Fundamentalism
…’s rational choices, which makes it into a game of sorts. And this isn’t always the way that it was. In the same way, religious experience is re-conceptualized as individualistic. In the traditional, “churchly” model—if I can make a generalization here—when you had individual Bible reading, the person who is superintending your interpretation of the Bible and saying whether you’re believing the right thing or the wrong thing is your minister. And…
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