True Blood: When Marketing Goes For the Jugular
…ru Blood went up in some cities and vending machines were even modified to sell the mysterious substance (strangely, the machines were always sold out.) There are even sightings (or rumors of sightings) of Tru Blood delivery trucks. With the success of the first season, HBO has ratcheted up the viral marketing. BloodCopy, a blog created last summer, has been expanded. The blog now features ads by real companies promoting fictional products. Much l…
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